About HMC

This website and the Hilton Premium Club program is managed by Hospitality Marketing Concepts (HMC). HMC develops and manages highly valued affinity programs for more than 1,250 premier hotel and resort properties worldwide with a growing network of over 1 million members.

HMC produces and administers affinity programs that are designed to provide participating hotels with:

  • Increased customer loyalty
  • Increased frequency of visits and patronage
  • Incremental revenue and profit in:
  • Rooms
  • Food & Beverage
  • Banquets & Meetings
  • Other Revenue Centers


HMC affinity programs have proven successful around the world and are welcomed by hoteliers because these programs:

  • Require no capital expenditure from the hotel
  • Complement existing loyalty programs
  • Build extensive local awareness without the use of hotel staff or resources
  • Generate and expand existing local customer base that withstands external market conditions and travel trends
  • Give marketing access to over 1 million international members through the CLUBHOTEL™ network
  • Establish a foundation upon which participating hotels can develop their own marketing efforts to further augment revenue and pro


Learn more at hmc.clubhotel.com